Licensing is the process by which we allow another company, usually the manufacturer of a product (who we call call the licensee), to design and manufacture their own products featuring our characters and artwork.
To enquire about licensing opportunities, please fill in our contact form.
That manufacturer can then sell those products on to retailers who in turn sell to it the public.
In return for the use of our artwork, the manufacturer or licensee would pay a royalty to Withit Studios (called the licensor) for every item sold. Withit Studios have licensed brands since 2001, securing deals in over 30 countries around the world, from socks to watches, nightwear and stationery.
Some of these deals are done directly by us and others via our International Licensing Agents.
Products on to retailers who in turn sell to it the public.
Withit Studios works closely with appointed Agencies around the world to manage their licensing deals. In the UK we use CentaIP, a Premier Licensing Company representing new and exciting Children’s Entertainment and Design, Lifestyle and Luxury properties, delivering innovative, world-class licensing solutions.
Their industry expertise includes retail sales & merchandising, franchise planning, marketing, product development, new media activation
We are designing and developing a refreshed licensing programme to celebrate the 30th anniversary of the WITHIT brand in 2021. The new product designs embrace the original core brand whilst keeping current with an on-trend design approach and colourways.
Our licensing programme offers our licensees greater flexibility in terms of scope to sell so they are able to supply product to our global online retail partner as well as supplying direct to retailers or even direct to consumers. For more information on our global online retail partner please look at the ’Sourcing’ section.
Our royalty rates are very attractive and we offer our manufacturers a huge amount of support and back up by way of flexibility, bespoke designs, style guides and artwork capability to ensure that they have the tools to develop a full and diverse product line to suit every occasion and every retailer.
As part of this multi pronged approach, we are also working directly with retailers. Withit Studios has successfully executed this direct to retail approach many times with a variety or retailers, from C&A to WHSmiths and Burger King to name a few. Dealing directly enables a retailer to create its ‘own’ look, to achieve an improved margin and offer its customers an exclusivity in terms of design and product range.
Licensing is a huge global business, one that many people are unaware of or fully appreciate the scope of what it can cover. Almost anything can be licensed and with just about anyone!
If you would like to get in touch with us and discuss licensing opportunities for our brands, please click on the contact link below and we will get back in touch. Thank you.
If you would like to get in touch with us and discuss licensing opportunities for our brands, please complete our contact form and we will get back in touch. Thank you.
We have agents in the United Kingdom, Hong Kong, Australia, South Africa, Turkey and The United States.
You can contact them directly through their Linkedin Pages or through our contact form.