On the road with Withit! Maison D’Objet Dazzles!

Brad Caines Dolph Zahid Frankfurt Maison D’Objet Paris

Brad Caines, takes his annual search for all things cool and colourful to Paris once again.

Maison D’Objet proves as always to be a trend setter in terms of direction, materials and finish and this year did not disappoint.

A clearly noticeable look, was the influence of Japan.  More stands than I have seen before were from there and possibly, the calm look and feel of there designs may be resonating with the rather chaotic and conflicting world we are currently living in, here in the West!

Other trends including more organic and reusable/sustainable concepts and products. Also stands selling real vintage old used items, again showing the market is keen for authenticity.

Dolph Zahid in Frankfurt Show

The toddler/kid range of characters that has seen past success in parts of Europe is now entering a new phase.  Currently on the drawing board and with a highly skilled company, a range of kids fun back packs is now in development.

Withit Licensing is confident this new take on this adorable characters will help fulfil so much of the potential this brand still has to offer.