News
SHOP
At present all Withit Studios products are sold directly by other retailers. We do however have a new small collection of t-shirts available on Etsy
There will be a new range of fashion bags, social stationery and notebooks available to buy through Shopify and Amazon in February 2021. Keep an eye on our social channels for further announcements.
New ranges available from Amazon and Shopify from early Feb 2022
EVENTS
At this time, all shows are subject to change due to Covid-19 travel restrictions. Please check back with us or follow our blog or social media feeds to keep up to date on where we will be exhibiting or attending next.
BLE – Brand Licensing Expo
17-19 November 2021
ExCel Centre
Royal Victoria Dock
London, UK
Las Vegas Licensing Expo
25-27 May 2021
Mandalay Bay
Convention Center
Las Vegas, NV 89119
LICENSING
Licensing is the process by which we allow another company, usually the manufacturer of a product (who we call call the licensee), to design and manufacture their own products featuring our characters and artwork.
To enquire about licensing opportunities, please fill in our contact form.
That manufacturer can then sell those products on to retailers who in turn sell to it the public.
In return for the use of our artwork, the manufacturer or licensee would pay a royalty to Withit Studios (called the licensor) for every item sold. Withit Studios have licensed brands since 2001, securing deals in over 30 countries around the world, from socks to watches, nightwear and stationery.
Some of these deals are done directly by us and others via our International Licensing Agents.
Products on to retailers who in turn sell to it the public.
Withit Studios works closely with appointed Agencies around the world to manage their licensing deals. In the UK we use CentaIP, a Premier Licensing Company representing new and exciting Children’s Entertainment and Design, Lifestyle and Luxury properties, delivering innovative, world-class licensing solutions.
Their industry expertise includes retail sales & merchandising, franchise planning, marketing, product development, new media activation
STRATEGY
We are designing and developing a refreshed licensing programme to celebrate the 30th anniversary of the WITHIT brand in 2021. The new product designs embrace the original core brand whilst keeping current with an on-trend design approach and colourways.
Our licensing programme offers our licensees greater flexibility in terms of scope to sell so they are able to supply product to our global online retail partner as well as supplying direct to retailers or even direct to consumers. For more information on our global online retail partner please look at the ’Sourcing’ section.
Our royalty rates are very attractive and we offer our manufacturers a huge amount of support and back up by way of flexibility, bespoke designs, style guides and artwork capability to ensure that they have the tools to develop a full and diverse product line to suit every occasion and every retailer.
As part of this multi pronged approach, we are also working directly with retailers. Withit Studios has successfully executed this direct to retail approach many times with a variety or retailers, from C&A to WHSmiths and Burger King to name a few. Dealing directly enables a retailer to create its ‘own’ look, to achieve an improved margin and offer its customers an exclusivity in terms of design and product range.
Licensing is a huge global business, one that many people are unaware of or fully appreciate the scope of what it can cover. Almost anything can be licensed and with just about anyone!
If you would like to get in touch with us and discuss licensing opportunities for our brands, please click on the contact link below and we will get back in touch. Thank you.
If you would like to get in touch with us and discuss licensing opportunities for our brands, please complete our contact form and we will get back in touch. Thank you.
We have agents in the United Kingdom, Hong Kong, Australia, South Africa, Turkey and The United States.
You can contact them directly through their Linkedin Pages or through our contact form.
SOURCING
Withit Studios works with manufacturers in the UK, Hong Kong and Turkey. These business relationships enable us to develop a broad range of products for our clients. Whether it be a bag, stationery range or area of apparel we are able to develop a range to suit the needs of our client base.
Our relationship with our partner in Hong Kong enables us to sell through their global retail online platforms. Working with audited companies to make sure that the staff and ethics meet quality standards to create calibre products to our designs and specifications.With the growing demand for home made, UK products, we also work with manufacturers in the UK’s apparel sector.
Working with fabrics woven in the UK as well as being cut and sewn into garments. We also have established relationships with embroidery and print facilities to give a quality UK finished apparel line.
We have agents in the United Kingdom, Hong Kong, Australia, South Africa, Turkey and The United States.
You can contact them directly through their Linkedin Pages or through our contact form.
PRESS
As part of Withit’s exciting plans for 2021 they have enlisted the very capable Norton PR to work with us in maximising the upcoming product launches. There will plenty happening to let everyone know about Withit’s 30th Anniversary as well so should you wish to know more, please get in touch.
Norton PR will carry out communication on licensing and retail press as well as development and planning of social media platforms and promotions.
Norton PR
Office Tel: 01608 812830
Tony Norton
Mob: 07802 256628
tony@nortonpr.com
Emma Arthur
Mob: 07889 116143
emma@nortonpr.com
For information, Press Pack or our latest Press Release, please click on the email here.
For news and regular updates on all our ranges and products or new developments in our Licensing business don’t forget to follow our social media feeds.
You can also catch up on past PR and news stories on our blog, or sign up to our monthly newsletter to receive a regular update by filling in the contact form below.
CONTACT
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you.
Please tick one of the options shown to get your request to the right member of the Withit Team. hank you.
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